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Welcome to the Greater Spokane Chapter of PRSA

With a direct connection to the world’s largest public relations organization, the Greater Spokane Chapter of PRSA offers professional development, networking and leadership opportunities.

We are a dynamic group of regional public relations professionals with a rich history of dedication to advancing the profession and the professional. Join us!

This is a new website, with new materials and features added regularly, so come back often.

What’s the latest at PRSA Spokane?

Cultivating Credibility: Managing Trust to Make or Break Your Business

Thursday, June 28
Time: 7:30-9:30 a.m.
Location: Spokane Club, 1002 W. Riverside, Spokane
Cost: $35 members; $45 non-members; $5 non-PRSSA students; free for PRSSA students
Register online
Parking: Metered street parking, as well as a Diamond parking lot on Main (approx. 1 block away).

Are your communications timely and transparent? Do your clients and customers know the facts about your company’s financial health? Are you telling customers your plans for innovation? How are your company’s leaders regarded? If these questions are important to your business, you might be interested in the topic of our June meeting: Cultivating Credibility – Managing Trust to Make or Break Your Business.

The Edelman Trust Barometer asks thousands of participants a broad range of questions around the world every year to answer questions like these benefiting companies like yours.

Will Ludlam, executive vice president and general manager of Edelman’s Seattle office, will speak on the crucial connections between trust and developing your brand, sustaining business growth, and whether or not you continue to thrive.

Now in its 12th year, the 2012 Edelman Trust Barometer study delves into trust in four key institutions including government, business, media, and non-governmental organizations (NGOs), as well as looking at communications channels and sources.

During the session, you’ll:

  • Learn about the vital elements of trust
  • Gain insight into not only why trust matters, but how it matters
  • Learn how societal attributes influence and impact trust and credibility
  • Discover why listening to feedback is as important as producing high quality products

Register online
Learn more about the event

Social Media Bootcamp 4.0

Our popular half-day workshop returned for its fourth year and was sold out! Presentations included:

  • No One Cares About Your Icon: Why Social Media Is More Than Just the Icon of the Moment, with Michael Pranikoff, Global Director of Emerging Media, PR Newswire DC
  • Listen, Engage, Respond: Crisis Communications and Social Media, with Chris Syme, Principal, CKSyme.org
  • Traditional Media meets Social Media: Tips and Tricks for Pitching via Social Media, featuring a media panel including Nicole Hensley of KXLY, Chelsey Brooks of KREM, Jeff Hite of KHQ, Pia Hallenberg of The Spokesman-Review, and Scott Leadingham from the Society of Professional Journalists

Presentation materials

View Chris Syme’s PowerPoint presentation (PDF version) and handouts (PDF).