Professional Development Workshop: Social Media Bootcamp

Friday, May 15, 2009
8:15 a.m.-noon

Spokane PRSA is proud to bring you this first-ever professional development opportunity on Friday, May 15, from 8:15 a.m.-12 p.m. at IT Lifeline in Liberty Lake, WA. You've read the articles, heard case studies and have attended numerous presentations on social media... now you have the opportunity to actually DO it! The Spokane PRSA Social Media Bootcamp is just that -- a half-day hands-on session from social media experts who will walk you through the steps to get your business/organization on Facebook, LinkedIn, MySpace, blogging, Twitter and more!

Register quickly -- space is limited to the first 30 participants!

Bootcamp Agenda

Track 1
8:15-8:45 a.m. | Intro to Social Media | Speaker: Brett Atwood
8:45-9:30 a.m. | Twitter | Instructor: Barb Chamberlain
9:30-9:45 a.m. | Break
9:45-10:45 a.m. | Facebook/MySpace/LinkedIn | Instructor: Lance Kissler
10:45-11 a.m. | Break
11 a.m.-12 p.m. | Blogging | Instructor: Peter Imbres
12 p.m. | End

Track 2
8:15-8:45 a.m. | Intro to Social Media | Speaker: Brett Atwood
8:45-9:30 a.m. | Blogging | Instructor: Peter Imbres
9:30-9:45 a.m. | Break
9:45-10:45 a.m. | Twitter | Instructor: Barb Chamberlain
10:45-11 a.m. | Break
11 a.m.-12 p.m. | Facebook/MySpace/LinkedIn | Instructor: Lance Kissler
12 p.m. | End

Speaker Bios

Brett Atwood, Washington State University, Edward R. Murrow School of Communication
Brett Atwood is a print and online journalist, whose writings have appeared in Billboard, Rolling Stone, Vibe, Hollywood Reporter and other publications. In addition to his writing career, Atwood has held managing editor positions at leading Internet sites Amazon.com and RealNetworks. In 2001, Atwood's career shifted to academia. He is currently the journalism sequence coordinator and an assistant professor at the Edward R. Murrow School of Communication at Washington State University. He holds a M.A. degree in communication from University of the Pacific in Stockton, California. Atwood continues to work in the online space through an affiliation with Linden Lab.

Barb Chamberlain, Washington State University, Spokane
Barb Chamberlain leads a comprehensive integrated communications effort for Washington State University Spokane, where she has served as director of communications and public affairs since 1998. As a communicator, she is a leader within the WSU system in adopting new social media tools and establishing a campus presence within social networks such as Twitter and Facebook. With a total staff of 3.5 FTE, the office plans and implements communication and outreach activities that run the gamut from internal communications and events to media, Web, advertising/marketing, and public engagement.

Peter Imbres, Hill & Knowlton
Peter is a Vice President with H&K’s digital practice, which focuses on providing creative and strategic digital counsel to their clients across all PR disciplines. Peter and the H&K digital team work with clients to develop creative communications campaigns that leverage digital channels, such as wireless, blogs and podcasts, to drive conversations and build communities. He brings a wealth of experience in social media and community building, as well as the perspective of someone from a multi-disciplinary media background. Peter has more than 10 years experience in PR, media analysis and interactive services, spanning several industries and practice areas.

Lance Kissler, Pacific University, Forest Grove Oregon
Lance is the director of marketing at Pacific University. He has been practicing public relations for over five years in three different industries: occupational health and safety, travel programs and higher education. He has worked for state and local government agencies, an international travel organization and both public and private universities. He earned his bachelor's degree in graphic communications from Eastern Washington University and is completing his master's in communications. His specific field of expertise is in online marketing and communications.

Cost & Payment

Payment options:
On-site: cash, check or credit card
Invoice: e-mail invoice sent after the event

RSVP

Thank you to our sponsors

Edward R. Murrow School of Communication