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Awards
PRSA recognizes excellence in public relations through local and national awards programs. As the major force in the professional development of today's public relations practitioners, PRSA's recognition efforts are directly linked to our mission of "uniting and encouraging those engaged in the profession."
2007 Nomination Forms & Materials NOTE: Nominations are closed; please check back in fall 2008.
Download the award nomination and selection criteria: Criteria (PDF) Download the nomination form (to accompany your written summary materials): Nomination (PDF)
Degerness Award for Excellence in Public Relations
In 1996, the Greater Spokane PRSA Chapter developed the Ken Degerness Award to honor a local member who has delivered outstanding service in support of chapter activities and contributed in some important way to the improvement of the public relations profession. Award winners have included:
1996 - Ken Degerness, APR, Degerness & Associates 1997 - Priscilla Gilkey, Empire Health Services 1998 - Jack Geraghty, API Communications and former Mayor of Spokane 1999 - Dorothy Spoerhase, Spoerhase Communications 2002 - Marilyn Thordarson, Sacred Heart Medical Center 2003 - Maggie Crabtree, APR, Shriners Hospitals for Children-Spokane 2004 - Jim Desautel, APR, Desautel Hege Communications 2005 - Patrick Lynch, Avista Utilities 2006 - Cher Desautel, APR, Desautel Hege Communications 2007 - Jennifer West, APR, Rockey Hill & Knowlton
Communicator of the Year
In 2004, the Greater Spokane Chapter launched the Communicator of the Year Award to recognize a CEO who excels in communications leadership. The winners have included:
2004 - Scott Morris, Avista Utilities 2005 - Brian Benzel, Spokane Public Schools 2006 - Eckart Preu, Spokane Symphony 2007 - Rich Hadley, Greater Spokane Incorporated
Educator of the Year
Also in 2004, the chapter launched the Educator of the Year Award. Winners have included:
2004 - Erica Austin, Washington State University 2007 - Bruce Pinkleton, Washington State University
National Awards
Silver Anvil Award - the national icon of best public relations practices
The Academy Awards have their "Oscars," the music industry their "Grammy's," the television industry their "Emmys." In public relations, it's the Silver Anvil.
The Silver Anvil, symbolizing the forging of public opinion, is awarded annually by PRSA to organizations which have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness. Silver Anvil Awards recognize complete programs incorporating sound research, planning, execution and evaluation. They must meet the highest standards of performance in the profession.
In 2001, Spokane's own Desautel Hege Communications & the Health Improvement Partnership received the Best of Silver Anvil award for the Healthy Kids Now! Campaign, a statewide outreach campaign designed to make sure that many of the state's uninsured children get needed health care.
Bronze Anvil Award - recognizing the very best in national public relations tactics
The Bronze Anvil Awards were created by PRSA in 1969 to recognize outstanding public relations tactics, the individual items or components of programs or campaigns. They are awarded in 39 categories and subcategories.
Gold Anvil Award - the society's highest individual honor
The Gold Anvil, first awarded in 1948, is PRSA's highest individual award. It is presented to a public relations practitioner and PRSA member whose accomplishments have made a major contribution to the profession.
Individual Awards
PRSA annually recognizes individuals in four categories who, during the course of their careers, have made outstanding contributions to the profession. All candidates are reviewed and scored by the Honors & Awards Committee according to the judging criteria. Awards are given in a particular category only if a nominee meets the stated criteria as set forth by the program.
Public Relations Professional of the Year Award
Initiated in 2000, PRSA's Public Relations Professional of the Year Award honors the individual who represents the best in public relations during a given year.
Outstanding Educator Award
The Outstanding Educator Award recognizes a PRSA member who has made a significant contribution to the advancement of public relations education through college or university teaching.
Paul M. Lund Public Service Award
The Paul M. Lund Public Service Award is given to a PRSA member whose participation as a volunteer in important public activities has increased the common good and reflected credit on the society.
The Professional Interest Sections of PRSA also present awards. For more information about all national PRSA awards, visit www.prsa.org. |