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The Update
11/2006
Welcome to the official newsletter of the Greater Spokane PRSA Chapter. Past issues can be found by going to www.prsaspokane.org and clicking on the "Newsletters" link.
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Breakfast Meeting: Friday, Nov. 3
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Join us Friday, Nov. 3rd at 7:30 a.m. for the next joint breakfast meeting of the Greater Spokane PRSA Chapter and the Spokane Public Relations Council! The meeting will be held in Cataldo Hall on the campus of Gonzaga University from 7:30 to 9 a.m. and is open to any interested public relations professionals or students. The meeting fee, which covers breakfast, is $9 for members, $11 for non-members and $7 for students. This month's program is entitled, "Serindipity PR--The Naming of The Bing Crosby Theater." The Metropolitan Performing Arts Center will be officially renamed The Bing Crosby Theater and dedicated on December 8 with a gala celebration highlighted by Bing's widow Kathryn Crosby performing her nationally acclaimed cabaret act and other activities. EWU Professors Steve Blewett and Bill Stimson and others involved in the project will describe how an innocent newspaper column turned into a crash PR program to take advantage of a unique opportunity and help preserve and enhance two great cultural legacies for Spokane--the name of Bing Crosby and the old Clemmer Theater. More about our speakers: - Professor Steve Blewett, ABC, has been at Eastern Washington University in the Journalism Program full-time since 1988 after spending 15 years with the Washington Water Power (now Avista Corp) in a variety of PR capacities, and 4 years at the Spokesman-Review as a writer and editor. A 1969 and 1981 graduate of Eastern, Blewett is a member of the PRSA Spokane Chapter board, was a founding member of Spokane's IABC chapter, served on the board of the Spokane Advertising Federation and has been published in numerous national, regional and local publications. He is a winner of IABC's prestigious Gold Quill among numerous other awards.
Professor Bill Stimson, PhD, EWU Journalism Program Director, is also an EWU graduate and received his doctorate in history from WSU in 1999. He writes regularly about Spokane history, and has an extensive media background, including stints as a reporter for the Spokane Chronicle, stringer both for UPI and Reuters Wire Services and as editor of Spokane Magazine and Universe magazine for WSU. As a member of the board of The Friends of the Davenport Stimson played a key role in community efforts that led to Walt Worthy's acquisition of the hotel and its subsequent restoration. Stimson has published extensively in local, regional and national publications.
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Holiday Auction - Magnum PR
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It’s beginning to look a lot like Christmas! Well, maybe not quite yet, but planning for the PRSA Annual Holiday Auction and Wine Social “Magnum PR” is well underway. Mark your calendars for Wednesday, December 6th from 5-8pm for this year’s event. Again taking place at the beautiful and historic Corbin Art Center, 507 West 5th, this evening is sure to get you in the holiday spirit. Come enjoy the wine tasting, catch up with colleagues and friends, and get a jump-start on your holiday shopping at the silent and live auction. Remember, all proceeds benefit student scholarships and the “Day on the Job” event for students. For more information, contact Tamitha Anderson at 444-2350 or tamithaa@desautelhege.com.
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PRSA Board Members Needed
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It is that time of year again, time to start planning next year’s activities for our PRSA chapter! Are you interested in serving on the Greater Spokane Chapter’s Board in 2007? We are looking for dynamic members who are interested in getting more involved and shaping the future of our chapter. For more information or to express your interest, contact Tamitha Anderson at 444-2350 or tamithaa@desautelhege.com.
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Don't Miss this Inaugural Event
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Be a key part of one of Spokane’s most entertaining events of 2006: the first-ever Spokane version of the Washington News Council’s Gridiron West Dinner. The dinner is scheduled for Saturday, November 11, 2006, at the Davenport Hotel. Ambassador Tom Foley and Senator Slade Gorton will be toasted at this fabulous bipartisan evening of comedy, song, videos and affectionate tributes. This is the Washington News Council’s 8th annual Gridiron West Dinner - but the first ever in Spokane. The dinner begins at 7:00 p.m. with a general reception at 6:00 p.m. and a private reception at 5:30 p.m. The Washington News Council is offering three levels of “table” sponsorship with amenities corresponding to the level of sponsorship. Individual tickets are $125 per person for dinner and the general reception or $200 per person for dinner and the private reception. The Washington News Council (www.wanewscouncil.org) is an independent, nonpartisan group of concerned citizens who strongly believe in a free and fair press. The Council’s mission is to help maintain public trust and confidence in the news media in our state. The Washington News Council participated in the last PRSA/SPRC media panel breakfast meeting. If you support fairness, accuracy and balance in the news media, reserve your tables or tickets now. The event is likely to sell out. For more information about sponsorships, contact Jennifer Priest at (509) 270-2603. To purchase tickets go online at www.wanewscouncil.org. For more information about the event, contact John Hamer, Executive Director, Washington News Council at (206) 262-9793.
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Next PRSA Teleseminar: Nov. 9
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Take the “Numb” Out of Numbers
How to make statistics more interesting and accessible Who: Hear from Ann Wylie, president, Wylie Communications, Inc. What: A one-hour interactive teleseminar When: Thursday, November 9, 2006
11:30 a.m……Networking
12:00 p.m……Teleseminar begins
1:00 p.m……..Teleseminar concludes
Where: Gonzaga Univeristy Foley Center, Teleconference Center Why: Numbers can numb your audience members. Instead of making their eyes glaze over, find out how to make numbers compelling and understandable. You’ll learn: - Links to web sites that do the math for you. You will never have to calculate percentage change again!
- How to make numbers emotional
- A technique to use to help readers understand what, say, $1.25 billion is like
- How to avoid data dump
- How to choose between bar, line and pie charts
- Tricks for making charts easier to understand
- How to help readers “see” big numbers
How: RSVP to this event by emailing Jaclyn Jaquish at jjaquish4537@msn.com, OR click here to register online: http://www.prsaspokane.org/event.asp?id=117 The cost is free for PRSA members, $20.00 for guests.
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Anna M. Beard
Strategic Commun Mgr
Asuris Northwest Health
1121 N Argonne Road, Ste 200
Spokane, WA 99212
tel: (509) 228-6016
fax: (509) 891-0449
anna.beard@regence.com
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Take a break - and play an ethics game!
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Whether you choose to play this game at work or at home, that's up to you and your ethics. But, one way or another, you'll learn more about ethics with this word search puzzles from the Ethics Resource Center. Visit: http://www.ethics.org/erc-publications/values-word-search.asp
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Have a story idea for the Spokane PRSA newsletter? Send your article, announcement or shameless plug to Lance Kissler by the last Wednesday of each month. Contact:
Lance Kissler
lkissler@mail.ewu.edu
(509) 359-6317
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