The Update: Professional Development Workshop

9/2008

Welcome to the official newsletter of the Greater Spokane PRSA Chapter. Past issues can be found by going to www.prsaspokane.org and clicking on the "Newsletters" link.

Breakfast and Workshop Package:
PRSA: $35
Students: $20
Non-PRSA members: $45

Breakfast only:
PRSA/MarCom members: $15
Students: $12
Non-members: $25

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Professional Development Workshop: Challenges of a Changing News Media

Friday, Oct. 3, 2008
Breakfast Meeting | 7:30-9 a.m.
Workshop | 9 a.m.-12 p.m.

Spokane PRSA is proud to bring you this special professional development opportunity on Friday, Oct. 3, from 9 a.m.-12 p.m. at the Spokane Athletic Club (Cutter Room) featuring Stephan Kaufman, a freelance correspondent for CBS Radio News.

As this year’s featured 2008 PRSA Professional Workshop speaker, Kaufman provides a seasoned journalist’s view on the state of the media today and into the future. Stephan will lead an interactive discussion focusing on his background and experience in radio while offering insight on what we as public relations professionals can do to work more effectively with the next generation of journalists.

Following Kaufman’s presentation, join a panel discussion featuring Steve Smith (The Spokesman-Review); Stephan Kaufman, CBS Radio; Greg Birchell, BHW1; and Patricia McRae, president of KHQ Inc. and general manager of KHQ TV. Smith, Kaufman and McRae will provide insight on the challenges of a changing news media in a global environment from both a print and electronic perspective, and Birchell will address how this changing news media affects both advertising and PR professionals when evaluating their return on investment for print versus electronic media. The panel will be moderated by Steve Becker.

After the panel, you will have the opportunity to participate in roundtable discussions with each of our featured panelists. Don’t miss this rare opportunity to engage with these four media leaders!

Stephan Kaufman, CBS Radio News, Freelance Correspondent
He files 30 stories per month broadcasted to more than 500 news affiliates with a total weekly audience of more than 20 million people. Stephan Kaufman, of CBS Radio News and resident of Chattaroy, is one of today’s busiest CBS freelance correspondents.

Kaufman's career spans over 40 years and includes stints at stations in Cleveland; Austin, Texas; St. Louis; Denver; and Phoenix. Along the way, he's rubbed shoulders with celebrities, musicians and entertainers including Rosemary Clooney and Jerry Lee Lewis. More recently, he's reported on cleanup efforts after Hurricane Katrina and Thailand's tsunami, as well as school shootings, wildfires, the Big Thompson Canyon flood, tornados, a Rocky Mountain Airways crash and former President Ronald Reagan's funeral.

Steve Smith, The Spokesman-Review, Editor
Since 2002, Steve Smith has served as editor of The Spokesman-Review, a privately held newspaper in Spokane, Wash., with a daily circulation of 107,000 and a Sunday circulation of 133,000. As editor, Smith supervises all news and editorial operations and a staff of 130 that produces three daily editions.

Prior to joining The Spokesman-Review, Smith was editor for two years of the Statesman Journal, a Gannett newspaper in Salem, Ore. He also served as editor and vice president of The Gazette, a Freedom Communications Inc. newspaper in Colorado Springs, Colo. Before joining The Gazette, Smith served two years as assistant to the vice presidents/news for Knight-Ridder Inc. in Miami. He worked with Knight-Ridder’s 30 newspapers, developing training programs, producing critiques and assisting with strategic planning. Previously, he was managing editor at The Wichita Eagle and held a variety of positions at the St. Paul Pioneer Press. He also worked at the Star-Tribune in Minneapolis and the Register-Guard in Eugene, Ore.

Smith was chairman of the American Society of Newspaper Editors “Change” committee in 1997-98 and was a member of ASNE’s Credibility Think Tank. He is active in the Society of Professional Journalists. Smith also has been a frequent lecturer on civic journalism and newsroom change for the Pew Center on Civic Journalism, the Poynter Institute for Media Studies and the American Press Institute, and has lectured on newsroom training issues for the Freedom Forum. He serves on the advisory board for the Pew Center on the States and is a member of the University of Oregon Journalism Advancement Council.

A Portland, Ore. native, Smith is a graduate of the Northwestern University Newspaper Management Center Advanced Executive Program. He also holds a master’s degree in communication from Ohio State University, where he was a Kiplinger fellow, and a bachelor’s degree in journalism from the University of Oregon.

Greg Birchell, BHW1, Partner
With his nearly 20 years experience creating some of the most highly regarded advertising around, Greg Birchell brings a lot to the table. Though his roots stem from the creative department, his talents also regularly solve unique business challenges and provide the kind of market acumen for which clients clamor. When Greg’s not quietly guiding clients to greatness, he can be found on keyboards and lead vocals in his weekend rock band.

Patricia McRae, KHQ, president and general manager
Patricia joined KHQ in 1993 as News Director, being named President in 2008. She has worked in the broadcast industry for 26 years, with most of her time spent in news management. Patricia has received seven Emmy Awards from the National Association of Arts and Sciences for Excellence in Journalism and Broadcast News. She also has received a National Edward R. Murrow Award for breaking news coverage, and numerous awards from the Associated Press for Best Newscasts. In addition to her responsibilities at KHQ-TV, Patricia is on the Board of Directors for Washington State Special Olympics, and a member of the Board of Directors for the Inland Northwest Blood Center. She also has held an executive board position with the Inland Northwest Blood Center and currently sits on the INBC Public Relations committee. She is currently an active member of the National Association of Radio/Television News Directors’ Association, a member of the National Association of Broadcasters and a member of the Washington State Broadcasters Association.

During the PRSA/MARCOM breakfast meeting, prior to the professional workshop, Steve Smith, editor of The Spokesman-Review, reminisces about yesterday’s newsroom and how it affects today’s journalists. You’ve read his blog, now hear him in person during this interactive discussion where Steve addresses the future of the daily print newspaper and how it impacts both PR and advertising professionals. The breakfast meeting is from 7:30-9 a.m. at the Spokane Athletic Club.

Parking Change for Workshop:
Parking for the breakfast and workshop is available at the Spokane Athletic Club on Madison Avenue for $1 per hour. There also is a public parking garage on Sprague; however, the cost is higher. Public meters also are available along the street outside the Club.

View the flyer (PDF)

Purchase a breakfast and workshop package and SAVE money!

Breakfast and Workshop Package:
PRSA: $35
Students: $20
Non-PRSA members: $45

Breakfast only:
PRSA/MarCom members: $15
Students: $12
Non-members: $25

Workshop only:
PRSA: $25
Students: $10
Non-PRSA members: $35

Payment options:
On-site: cash, check or credit card for workshop and/or breakfast
Online: credit card for breakfast only
Invoice: e-mail invoice for workshop and/or breakfast, sent after the event

NOTE: Online payment is only available for the breakfast, not the workshop. You may pay for the workshop with credit card, cash, check on-site or be invoiced. You may pay the breakfast meeting fee online and pay the workshop fee separately AND still receive the package discount!

RSVP:

THANK YOU TO OUR SPONSORS:

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Contact:
Lance Kissler
lkissler@pacificu.edu

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