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e-Newsletter: New Year, New Board
2/2009
Welcome to the official newsletter of the Greater Spokane PRSA Chapter. Past issues can be found by going to www.prsaspokane.org and clicking on the "Newsletters" link.
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A Message From The President
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Happy 2009!
In today’s crazy economy, we are
all looking at ways to stretch our budgets. This can entail looking closely and
what memberships are serving us well and which ones we might be able to do
without. However, it’s important, especially during hard
times, to realize there is strength through community. Your membership in PRSA
connects you with
public relations professionals across America, ideas from every corner of
the discipline, and provides
a steady flow of relevant information. Investing
in yourself is the best way to meet the challenges of today head-on.
With PRSA you can:
- Extend your network while increasing your knowledge.
- Stay on top of emerging trends and industry news.
- Find answers to your most pressing public relations questions.
- Accelerate your career.
- Keep learning.
- Benefit from additional Members-Only
offers including a great offer for those of you who may have let your
membership lapse last year. (If you rejoin in February and March 2009, you
will receive a free one-year membership with your dues payment! Visit
prsa.org for more details.)
- Get your APR certification! (See Maggie Crabtree’s article in this
issue for more information.)
As a PRSA member, you will meet other
professionals in the field, engage with experts, share solutions, learn new
strategies and shape your career—all in one place. Connect with PRSA's
active community of more than 22,000 public relations professionals and
participate in networking (face-to-face and virtual) and career building
at local and national levels. We want to ensure that PRSA membership
continues to be your smartest career investment – at both the national AND
chapter level.
I am honored and excited to
serve as your chapter president for 2009. Please let me know of any suggestions
you may have to make our chapter even stronger. And, if you’re interested in
volunteering as a board member or officer, please feel free to contact me at mmgaley@msn.com. Remember, PRSA is a community you can count on at any
level of your career. We want to help you get even MORE connected!
Michelle Galey
President – Greater Spokane
Chapter
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APR Classes Free for PRSA Members
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Have you ever wondered what it takes to become an APR? APR means
"Accredited in Public Relations" and is a signal to your employer and
others that you know what you are talking about. This test is offered
through the Public Relations Society of America. Locally we offer the
preparation classes taught by local APR's. Our first class started on
Thursday, January 29 at Desautel Hege Communications. You can take
these local courses as a good review of the best practices in PR theory
and action.
The program originated in 1964 and was administered by PRSA until 1998,
when the Universal Accreditation Board was formed to administer the
Examination for Accreditation in Public Relations. The public relations
organizations that are members of the Universal Accreditation Board
include the Agricultural Relations Council, Florida Public Relations
Association, Maine Public Relations Council, National School Public
Relations Association, Public Relations Society of America (PRSA),
Religion Communicators Council, Southern Public Relations Federation,
Texas Public Relations Association and Asociación de Relacionistas
Profesionales de Puerto Rico (Puerto Rico Public Relations Association).
The APR study course which is taught by local APR professionals from
our area in the Spokane PRSA reviews all aspects of the public
relations profession including the history of the profession, research,
crisis planning, strategic management, communication theory, PR law and
current technology. You can use the 10 week course to prepare to take
the APR exam or as a review of the PR profession.
There is no cost for the course for PRSA Greater Spokane members.
Non-members pay just $25 a class, and you can attend whichever you
want. For more information on how to continue to the national test go
to www.PRSA.org. If you have any questions please contact Maggie Crabtree, APR, at maggie@crabbytrees.com for more information.
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Sponsorships Critical for Chapter Activities
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PRSA Spokane Sponsorship Packages
Platinum Level: $1,500.00
Events: 2009 breakfast meetings, 2009 Day on the Job (DOTJ) student event, 2009 Professional Development Workshop, 2009 New Media Bootcamp and 2009 Student Scholarship Fundraiser
Includes: recognition of company/organization in monthly electronic newsletter; logo in printed program materials; signage at DOTJ, workshop, bootcamp and holiday auction; logo on PRSA website and two tickets to each sponsored PRSA event (breakfasts included).
Gold Level: $1,000.00
Events: 2009 breakfast meetings; and 2 (two) of the following: 2009 Day on the Job (DOTJ) student event, 2009 Professional Development Workshop, 2009 New Media Bootcamp and 2009 Student Scholarship Fundraiser
Includes: recognition of company/organization in monthly electronic newsletter; logo in printed program materials; signage at single event chosen; logo on PRSA website and two tickets to each sponsored PRSA event (breakfasts not included).
Silver Level: $500.00
Events: 2009 breakfast meetings
Includes: recognition of company/organization in monthly electronic newsletter; logo on PRSA website
Bronze Level: $250.00
Events: 2009 teleseminars
Includes: recognition of company/organization in teleseminar promotional materials; logo on PRSA website; two free tickets to each of the teleseminars
Single Event Options
Choose any of the following:
2009 Day on the Job: $500.00
2009 Professional Development $500.00
2009 Student Scholarship Fundraiser: $500.00
2009 New Media Bootcamp: $500.00
Any choice includes: recognition of company/organization in monthly electronic newsletter; logo on PRSA website; signage at chosen events; logo in printed program materials and two tickets to each sponsored PRSA event.
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Make the Most of Your Membership- Attend a Free Teleseminar
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Teleseminar
- Innovative Marketing Mastery™ Creativity in Action
Get Your
Prospects and Customers to Buy More Products and Services
Whether marketing is just a part of
your job or the “whole enchilada,” whether you’re selling products or services,
or fund raising for a nonprofit, you need to stand out from the competition. The
next PRSA teleseminar, Innovative Marketing Mastery™ Creativity in Action Get
Your Prospects and Customers to Buy More Products and Services is scheduled
for noon - 1:00 p.m. on Thursday, Feb. 12, 2009. It will be in the
teleconference center in the Foley Library on the Gonzaga University
campus. Network with other professionals
and pick up creative methods to generate new ideas and get thousands of dollars
of free publicity.
This high energy “how-to” session
offers a multitude of creative marketing techniques for subtly — and not so
subtly — getting your prospects and customers to buy more products and
services.
You will learn how to:
- Re-ignite your creativity to
come up with new ideas and concepts on demand.
- Create profitable public
relations combinations using the PSP Method.
- Write compelling and profitable
copy — your most important skill!
- Use social media marketing to
dominate the marketplace
The teleseminar
instructor Ford Saeks is
president & CEO of Prime Concepts Group, Inc., and is best known for
positioning people and their products and services for profit through proven
marketing and innovative publicity campaigns. For over three decades, he has
been actively involved in the successful growth and operation of multiple
business ventures in a variety of industries. He built his first business at
age 16 and reaped the profitable rewards. Since then, he successfully founded
ten more companies, received three U.S. patents, multiple trademarks,
and developed a collection of intellectual property. His patented products have
sold millions and sell worldwide through retail stores, mail-order catalogs,
mass merchants and the Internet.
Participants
may earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more
information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html.
RSVP to this event by
emailing Chris Bieker at chris.bieker@wa.usda.gov,
OR click here to register online: http://www.prsaspokane.org/register.asp?id=155
The cost is free for PRSA
members, $15.00 for guests (pay at the door).
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New Media Bootcamp: Learn hands-on!
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One of the hottest topics right now is new media (or social media) and emerging communication technologies. If you've attended some of the breakfast meetings, workshops or teleseminars over the past several years, you've probably learned a thing or two. But, when you get back to your office, do you sit down and wonder, "Now how do I sign up for Twitter? How do I create a Facebook page for my organization? Where should I sign up for a blog?" Spokane PRSA is proud to announce that it will offer an interactive, hands-on training session covering all of these topics and more. You'll have the opportunity to work in front of a computer while learning from local area experts. Stay tuned for more information about this workshop, scheduled for May 2009!
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Sign-up for Day on the Job Happening Now
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Calling all public
relations, communications and marketing professionals! Sign up now for Day on
the Job and host a local student for a half-day job shadow.
We are once again offering
the flexible date program. Students and professionals will choose a date
between March 6 and April 3 that works best for both to complete the job
shadow. Job shadows should be approximately four hours long.
Day on the Job is a very
beneficial experience for students, giving them a glimpse of the “real world”
and a typical day in the field of communications. It’s a great way for students
to become familiar with different types communication professions.
Participating schools
include: Eastern Washington University, Gonzaga
University, University
of Idaho, Washington State
University and Whitworth University.
Professionals and
communication students wishing to participate should contact PRSA board member
Alison Moerschell by Friday, February 20, 2008. Registration forms will
be available at the February breakfast meeting and are available online at www.prsaspokane.org. If you have any questions, feel free
to contact Alison at alison.moerschell@hillandknowlton.com or 509-321-1184.
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2008 PRSA Holiday Auction Recap
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A big thanks to everyone who
attended our Holiday Auction December 4 at the Fox Theater. As a result of the generous spending, we
raised enough money to award another $1500 scholarship to a local PRSSA student
this spring. Thank you to our sponsors
Avista Corp. and Desautel-Hege Communications for helping make this event
possible.
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New Board Members Elected
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Please welcome your newest member to the board of directors, Renee Parkins, who will be handling member communications. Michelle Galey has been elected chapter president, Sue Shields was elected chapter president-elect, and Chris Bieker will serve as chapter secretary/treasurer. Annie Matlow, Maggie Crabtree and Tamitha Anderson have completed their terms on the board of directors. We thank them for all of their hard work and effort over the past few years.
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Make an Impression with DHC-U
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Twitter.
Podcasts. Blogs. RSS feeds. SEO. The world of new and social media is changing
rapidly. You’re not alone if you have questions, but your key audiences are
counting on you to start thinking about how to use these new technologies to
communicate effectively. DHC-U (Desautel Hege Communications University) will educate you or your team on the importance of
these new trends and how they fit into the integrated marketing realm. Plus,
learn some of the basics of communications and public relations theory through
a focus on the fundamentals of strategic communications.
Join us over lunch for a
series of four workshops in March taught by some of the region’s most
credentialed, awarded and experienced marketing and communications
professionals. Please contact Tanya Morrison at tanyam@desautelhege.com or (509) 444-2350
for more information.
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Attend the Spokane MarCom Breakfast This Friday
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7:30 a.m., Friday, February 6
The Spokane Club, 1002 W.
Riverside
Are you working with a tight budget in 2009? Have you wondered how you are
going to effectively market your product or service to your audiences with less
available resources? Then come to the next Spokane MarCom monthly breakfast
meeting at 7:30 a.m. Friday, February 6 at the Spokane Club downtown and join a
panel of three of Spokane's top marketing and communications professionals who
will be answering your questions and discussing topics such as:
- How to use low/no budget resources to take advantage of the opportunity to
market yourself during a down economy
- Creative ways to reach audiences via online marketing, search engine optimization,
etc.
- How to tailor/alter your message to reach different audiences or new needs
- How to re-strategize your print/tv/radio advertising dollars so you still get
the coverage you need without spending more money.
The panel includes: Rick Hosmer of Klündt | Hosmer, Andrei Mylroie of Desautel
Hege Communications and Coleen Quisenberry of Quisenberry Marketing &
Design. Be sure to RSVP in advance on the website's home page. (*Note
that the scheduled workshop after the breakfast meeting has been cancelled.)
Cost is $15 for MarCom members, $25 for non-members, and $12 for
students. Bring your questions and prepare to get some great advice for
being creative on a tight budget!
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The board met recently, on Jan. 24, at Rockey, Hill and Knowlton. Officers were elected and new board members were put up for a vote. The board discussed the results of the Holiday Auction and ways to improve the major fundraiser next year. A committee will be assembled later in year to assist with this process. Sponsorships, Teleseminar, Media Boot Camp, Day on the Job and PRSSA
student scholarships were discussed as well.
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Submit your announcement or article
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Have a story idea for the Spokane PRSA newsletter? Send your article, announcement or shameless plug to Renee Parkins by the 15th of the month.Contact:
Renee Parkins
rparkins@wsu.edu
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