Greater Spokane Chapter PRSA e-Newsletter 

Greater Spokane Chapter February Newsletter

2/2010

If you would like to view this newsletter in it's original form, here is the online link:
February 2010 Greater Spokane Chapter Newsletter

MESSAGE from the PRESIDENT

Greetings! February is a big month for the Greater Spokane Chapter of PRSA!
Our fundraiser – SUDS for Scholarships – on Thursday February 18th is an event you won’t want to miss.

It’s a social time – with a chance to network with colleagues and friends.

It’s a fun time – with tasty microbrews to sample, truly fantastic hors d’oeuvres and nifty auction items to bid on. 

And it’s an important time – with an opportunity to support our local public relations and communications students who face unprecedented tuition increases.

Consider this your personal invitation to please join us from 4 pm to 6 pm at the Steam Plant Grill on Thursday, February 18. Tickets are on sale online - $40 per person or $70 a pair. Student tickets are available also - $25 (drink tickets not included). Tickets are also available at the door. 

If you’d like to bring the whole office or family, group tickets are available:

    * 10 tickets ($700 value) for $500.00
    * 20 tickets ($1400 value) for $1,200.00

For more information on tickets or donations, contact: Nick Lawhead, 509.444.2350, nickl@desautelhege.com or Renee Parkins, 509.293.0505, renee.parkins@email.wsu.edu

      Thank you,
      Cher Merrill, President

PROFESSIONAL DEVELOPMENT

Social Media and its measurement – not a fad a fact of life. The apps may change, but social media is here to stay, presenting challenges that PR Professionals can’t ignore.

Perhaps you've been meaning to learn, been meaning to set up a Twitter account, a Facebook fan page, a company page on LinkedIn or a company blog. You've been meaning to do it, but you haven't got the time.

OR….

Maybe you already use social media in your private life, but you're not sure how to apply it to your company's (or client's) business objectives. Should your Twitter account have multiple people contributing to one handle? Is the way you've set up your FaceBook Fan Page really reaching the audience you want it to reach? And how, oh how, are you going to measure it?

Our popular Social Media BootCamp Returns on March 18, 2010 to supply the answers!

Our program will feature hands-on exercises along with hosted conversations about best practices and advice and there will be opportunities at two levels, for those looking for know-how and for those looking for now what?

Our speakers and location will be confirmed soon, so please mark your calendar for March 18, 2010 for this event. Then watch for our announcement coming soon.

In the meantime, hear what PRSA 2010 Chair and CEO Gary McCormick speaks about the challenges social media presents for the Public Relations professional:

             PRSA YouTube Channel | January 29, 2010 | 07:32 AM PST

HOW’S YOUR NETWORK WORKIN’?

There are so many networking opportunities in PRSA. Take advantage of your membership.

Chapters deliver your membership experience in your local community. One of the best ways to get good value out of your Membership is to get involved! Every one of our activities – meetings, special events, student activities – needs people to help make them a success. With various levels of commitment, there is something to fit every schedule. Call me, Cher Merrill (509.326.6885) to volunteer today. I’ll help you find a way to contribute that’s enjoyable and valuable. Here are just some of your options:

  • Professional Interest Sections focus on issues, trends and research in specialized practice areas and industries.
  • PRSA LinkedIn Group. Seek expert advice from peers and grow your network.
  • RFP Exchange. Search or post your own RFPs to grow your business opportunities.
    College of Fellows. An elite group of practitioners with 20 or more years of experience.
  • PRSSA. Connect with the world's largest public relations organization for college students.
  • Leadership. Build your experience and reputation through volunteer leadership.
  • MyPRSA. Access and manage your Member-only benefits including our directories and e-groups.

PUT IT IN WRITING
Do you have a story idea or some valuable information that our PRSA members would enjoy knowing about?  Send your announcement, idea – even a shameless plug – to Monique Dugaw by the 20th of the month for inclusion in the next newsletter – which is published the first week of the following month.

Notices and announcements can also be placed on our website or other online sources (Linked IN PRSA Spokane, Twitter/PRSA Spokane, etc.) Just send your information, with all the details to Monique and we will do our best to give the information some free media exposure.

CHAPTER REQUEST

Central California Chapter looking for “reverse mentoring” data

Betsy Hays, the 2010 President of the Central California Chapter of PRSA is working with a colleague Doug Swanson, APR, from Cal Poly on a study of "reverse mentoring" (i.e. what senior and mid-level practitioners are learning from the younger pros re: social media, etc.) They would like to talk to members of our chapter for their study.

They will soon send me an email explaining the study and inviting our PRSA Chapter members to participate. As with all university research, participation is completely voluntary and results will be reported anonymously.  They are very excited about the prospect of working with our chapter on this project, and I encourage you to respond for more information when you receive their initial email.

What's in it for our Chapter:

  • We’ll be famous! They'll include the name of our chapter in all published papers and presentations regarding the study.
  • We’ll have the knowledge that we've helped advance the profession.

Be watching your email IN box for an email from Betsy Hayes, and respond to let her know if you would like to assist in this project. If you can’t wait to be asked, you can contact Betsy directly:

Betsy A. Hays, APR, PRSA Central California President
Assistant Professor, Mass Communication & Journalism
California State University, Fresno
McKee Fisk, Room 231
2225 E. San Ramon Ave., MF 10
Fresno, CA  93722
559-278-6154 - phone
559-278-4995 – fax
bhays@csufresno.edu

  • PRSA Home Page
  • Past Newsletters
  • 2010 Board of Directors

    President
    Cher Merrill, APR
    Associated Industries
    509-326-6885
    cmerrill@aiin.com

    President Elect, DOTJ/PRSSA
    Alison Mallahan

    (509) 321-1184
    alison.mallahan@hillandknowlton.com

    Treasurer
    Chris Bieker, APR
    USDA Farm Service Agency
    509-323-3014
    chris.bieker@wa.usda.gov

    Secretary
    Mary Ann McCurdy
    McCurdy Consulting
    509.954.7143
    jamesmccurdy@icehouse.net

    Scholarship Fundraiser
    Renee Parkins
    Muscular Dystrophy Association
    509-325-3747
    rparkins@mdausa.org

    Communications
    Monique Cotton
    Inland Northwest Blood Center
    509-232-4441
    monique.cotton@inbc2.org

    Programming
    Nick Lawhead
    14Four
    509.448.4070
    nick@14four.com

    At Large
    Christine Varela, APR
    Deaconess Medical Center and Valley Hospital & Medical Center
    (509) 473-7692
    varelacm@empirehealth.org

    Accreditation
    Maggie Crabtree, APR

    (509) 999-2928
    maggie@crabbytrees.com

    Ethics Officer
    Susan Nielsen, APR
    Strategic Niche, LLC
    (509) 991-9151
    susan@strategicniche.com

    Past President Ex Officio
    Lance Kissler
    Pacific University
    503.352.2007
    lkissler@pacificu.edu

     

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